This four-hour course applies current marketing principles to spreading the radon message. The goal is to increase business for the radon professional by increasing the market for services. Since the responsibility for informing the public about radon, its health threat, and mitigation has fallen so heavily on radon measurement and mitigation professionals, it pays to understand how to encourage "sales" of the radon "product". This course encourages participants to think about the radon message as a product that competes with the buzz of other sales promotions and provides tools to grab attention for radon services. (Time Limit: 90 days)
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