Marketing the Radon Message 4HR CE (Spruce-31)


Description

This four-hour course applies current marketing principles to spreading the radon message. The goal is to increase business for the radon professional by increasing the market for services. Since the responsibility for informing the public about radon, its health threat, and mitigation has fallen so heavily on radon measurement and mitigation professionals, it pays to understand how to encourage "sales" of the radon "product". This course encourages participants to think about the radon message as a product that competes with the buzz of other sales promotions and provides tools to grab attention for radon services. (Time Limit: 90 days)

Content
  • Section 1
  • Part 1 Introduction
  • Part 1
  • Section 2
  • Message Excersise Worksheet Instructions
  • Message Excersise Worksheet
  • Important Radon Marketing Resources
  • Seven Cardinal Rules of Risk Communication
  • breathing_easy.wmv
  • A Drop in the Bucket
  • Radon Awareness - PA
  • AARST brochure- lung cancer
  • Lowering Radon Levels Brochure
  • "Radon in Schools"
  • "Reducing Radon Risks"
  • "RRNC: How to Protect Your Family From Radon"
  • Tenants Guide
  • RADON: A Physician's Guide Solution
  • Class Projects 1 SOS
  • Class Projects 2 CO Project
  • Class Projects 3 Kids Corner
  • Cloud Chamber instructions
  • Daffodil Principle
  • DOE Radon Emissions
  • Graph Equivalent Dose
  • RADON RELEASE
  • Healthcare pays for mitigation
  • Legal OSHA and Radon
  • Radon Disclosure.doc
  • Residential Real Estate Contract
  • NAHB Checklist
  • Radon Action Month Proclamation
  • Press: Freshman Makes Groundbreaking Discovery
  • Press: Insp Cert Press Release
  • Press: Stocking Stuffer PA
  • Press: CBS VIDEO
  • ASHI Health Risk or Hype
  • Radon in Real Estate
  • NAR Radon
  • Radon and Real Estate
  • Surgeon General Release
  • Agency for Toxic Substances and Disease Registry (ATSDR)
  • Upload Your Completed Marketing Excersise Sheet
  • Section 3
  • Part 3
  • Daffodil Principle (clone)
  • Daffodil Principle
  • Evaluation
Completion rules
  • All units must be completed
  • Leads to a certification with a duration: Forever