Marketing the Radon Message 4HR CE Spruce-203 (Spruce-31)


Description

This four-hour course applies current marketing principles to spreading the radon message. The goal is to increase business for the radon professional by increasing the market for services. Since the responsibility for informing the public about radon, its health threat, and mitigation has fallen so heavily on radon measurement and mitigation professionals, it pays to understand how to encourage "sales" of the radon "product". This course encourages participants to think about the radon message as a product that competes with the buzz of other sales promotions and provides tools to grab attention for radon services. (Time Limit: 90 days)

Content
  • Section 1
  • Part 1 Introduction
  • Part 1
  • Section 2
  • Message Excersise Worksheet Instructions
  • Messages
  • Messages
  • Messages
  • Videos
  • breathing_easy.wmv
  • A Drop in the Bucket
  • Radon Awareness - PA
  • Brochures Handouts
  • Seven Cardinal Rules of Risk Communication
  • AARST brochure- lung cancer
  • Lowering Radon Levels Brochure
  • Tenants Guide
  • RADON RELEASE
  • RADON: A Physician's Guide Solution
  • Graph Equivalent Dose
  • Healthcare pays for mitigation
  • Legal OSHA and Radon
  • Radon Disclosure.doc
  • Residential Real Estate Contract
  • NAHB Checklist
  • PSA's
  • EPA PSA's
  • "Radon in Schools"
  • "RRNC: How to Protect Your Family From Radon"
  • "Reducing Radon Risks" sample
  • Radon Action Month Proclamation
  • Press Releases
  • Press: Freshman Makes Groundbreaking Discovery
  • Press: Insp Cert Press Release
  • DOE Radon Emissions
  • Press: Stocking Stuffer PA
  • Press: CBS VIDEO
  • Surgeon General Release
  • Reprints
  • ASHI Health Risk or Hype
  • Radon in Real Estate
  • NAR Radon
  • Radon and Real Estate
  • Agency for Toxic Substances and Disease Registry (ATSDR)
  • MISC.
  • Important Radon Marketing Resources
  • Class Projects 1 SOS
  • Class Projects 2 CO Project
  • Class Projects 3 Kids Corner
  • Upload Your Completed Marketing Excersise Sheet
  • Section 3
  • Part 3
  • Daffodil Principle (clone)
  • Daffodil Principle
  • Evaluation
Completion rules
  • All units must be completed
  • Leads to a certification with a duration: Forever